"Branding in Cultural Diplomacy"


The "International Ankara Brand Meetup," organized by Ankara Chamber of Commerce (ATO), has brought together a huge audience including universities, companies, public institutions and organizations, civil society organizations and celebrities.

Yunus Emre Institute has attended the event, held at ATO Congresium International Convention & Exhibition Center to offer a rich content with diverse activities and exhibitions. On the second day of the event which lasted between November 28 and 30, 2019, Institute President Prof. Dr. Şeref Ateş made a presentation entitled "Branding in Cultural Diplomacy."

Serving Entire Humankind

Institute President Prof. Ateş indicated that the Institute is trying to create ties with people through cultural diplomacy that covers the developments related to Turkish culture, and in this context, the Academic and Scientific Cooperation Project of Turkey (TABİP), implemented by the Institute under the auspices of the Republic of Turkey, constitutes a major step toward branding.  

Noting that the Institute has added science diplomacy to its existing missions, Ateş pointed out that they seek to enhance and improve Turkey's recognition, activities, academic and scientific cooperation while contributing to the transfer of international knowledge and interconnection of scientific developments.

Ateş also stated that they not only undertake activities to promote science through various activities including Mobile Mathematics Museum and Summer Science Academy, but also make people believe not in war, but in production, which has paved the way for their making new connections.

Mentioning the contributions of love for, and perceptions about, homeland in Turkish culture to the branding of Yunus Emre Institute, Prof. Ateş maintained that none of the activities which are based on the underlying philosophy can be imitated and this facilitates branding. 

Ateş also underlined that science is a power and they bring together scientists in a common network so that science is made available for the benefit of entire humanity.

Yunus Emre Institute is promoting its projects and activities as well as its experience in teaching Turkish to foreigners to the visitors at its booth in the "Ankara Brand Festival," which welcomes to tens of thousands of visitors with its "Gordian Knot" theme.